Emily Innes-Whitehouse

Copywriter and feature writer, with articles on British life, history, arts and culture

I have written articles for print and online publications including:

Horse & Hound
Discover Britain

About me

I’m a freelance feature writer and copywriter specialising in British life, history, arts, culture and lifestyle.

A University of St Andrews graduate, I have written features under both Emily Allen and my current professional name, Emily Innes-Whitehouse, for publications including Country Life, Metro, Horse & Hound and Discover Britain, covering subjects from literature and culture to the people, places and stories that make Britain unique.

Alongside feature writing, I have more than five years’ experience writing B2C, D2C and B2B copy, both in-house and agency-side. I write for a wide range of platforms, including websites, products, email, advertising and social media, creating clear, engaging copy that connects with audiences and delivers results.

Whether I’m researching a feature, interviewing a source or finding the right words for a brand, I’m fascinated by the stories behind people, places and ideas. If you’d like to commission a feature, discuss a writing project or find out more about my work, I’d love to hear from you.

Email: emilyallen12351@gmail.com

My copywriting has strengthened established and challenger brands including:

Christopher Ward
Floris London
Papier
Dr Sebagh
Love to Dream
The Scotch Malt Whisky Society
John Adams
Bésame Cosmetics
Grace & Green
VCNY Home
Friars
Mail Metro Media