Copywriting

Copy that drives clicks, sales and subscriptions.

From a 79.5% email open rate to “Amazon’s Choice” listings, my copy gets results.

+33%

subscriptions from my BBC.com adverts

+48%

visits to Mail Metro Media’s Ad Manager from my social ads

+27%

conversion for a luxury skincare brand’s Amazon listings

My copy has reached customers on

BBC.com · CNN · Euronews · Amazon · eBay · The Range · B&Q · Facebook · Instagram · LinkedIn

Explore my work

Amazon and product copy

Amazon and product copy

SEO-optimised listings for beauty, food and drink, toys and gifts brands, with a 27% conversion lift for one luxury skincare client.

Mail Metro Media social advert
Mail Metro Media social advert
Mail Metro Media social advert
Mail Metro Media social advert
Mail Metro Media social advert
Mail Metro Media social advert

Advertising

Web, print and social campaigns for Mail Metro Media and African Business, from Christmas ad drives to adverts on BBC.com.

Email marketing

Email marketing

Subscription, promotional and newsletter emails, including one with a 79.5% open rate that brought in 200+ new subscribers.

Print and events

Print and events

Flyers, booklets and leaflets for events and trade shows – one SME booklet drove a 39% click-through from its QR code.

Event app push notifications

Podcasts, app notifications and case studies

Award-entry case studies for Mail Metro Media, plus podcast blurbs for the African Development Bank and app notifications.

African Business social media post

Social media

Social posts for African Business and Mail Metro Media – including 31% more traffic to the African Business website.


Brands I’ve written for

Christopher Ward
Floris London
Papier
Dr Sebagh
Love to Dream
The Scotch Malt Whisky Society
John Adams
Bésame Cosmetics
Grace & Green
VCNY Home
Friars
Mail Metro Media

Want copy that gets results? Get in touch.