Web, print and social ads that win clicks and subscriptions.
Mail Metro Media · 2022–23
Christmas social campaign for the SME Ad Manager
48% more visits to the Ad Manager page · 4.2% click-through rate
Ads on Instagram, LinkedIn and Facebook encouraging small businesses to advertise across Mail Metro Media’s portfolio.
Mail Metro Media · 2023
Valentine’s Day social campaign for the SME Ad Manager
36% increase in Ad Manager visits in February and March 2023 · 3.1% click-through rate, beating the 2.3% industry benchmark
Valentine’s-themed taglines and ad copy on Instagram, Facebook and X (Twitter), written with the design team to bring small businesses to Mail Metro Media’s self-serve Ad Manager.
African Business · 2023
Website adverts on BBC.com and CNN
10.5% click-through on BBC.com · 9.9% on CNN · 33% rise in subscriptions
Banner adverts running on BBC.com and CNN, driving readers straight to the magazine’s subscriptions page.
African Business · 2023
Subscription adverts on the African Business website
7.49% average click-through to the subscriptions page
Word-led adverts shown to non-subscribers reading the African Business website, encouraging casual readers to subscribe – from “For career climbers…” to “For the curious…”.
African Business · 2023
Social media advertising campaign
9.2% click-through rate – more than double the 4.5% benchmark
Paid ads on Facebook, LinkedIn and Instagram that helped drive a 19% increase in print and digital subscriptions over the campaign’s first three months.
African Business · 2023
Print magazine advert
12.5% QR scan rate · 7.2% more new subscribers that week
A full-page print advert with a QR code leading readers to the subscriptions page.
IC Publications · 2024
WhatsApp channel launch banners
500+ followers in week one, now over 5,000
Web banners launching the publisher’s new WhatsApp channel.
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