Emails that drive opens, clicks and subscriptions.
African Business · 2023
Subscription campaign email
79.5% open rate · 5% click-through · 200+ new subscribers
A subscription email that brought in over 200 new print and digital subscribers.
St Neots Initiative · 2024
A new-look monthly newsletter
47% open rate · 2.9% click-through
A refreshed monthly newsletter that got readers clicking through to news and the organisation’s work.
Afreximbank · 2023
Promotional email
30.5% open rate against a 24.7% benchmark · 3.6% click-through
A promotional email for the African Export-Import Bank that comfortably beat the company’s own benchmark.
African Business · 2023
A/B-tested events email
Both versions beat the industry average · 23.5% open rate for the winner
Two emails promoting the same events series, written in deliberately different tones of voice to find out which style the audience preferred. The winning version achieved a 23.47% open rate and a 1.24% click-through rate.
Want copy that gets results? Get in touch.
