Tag: App Copywriting
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Exact Editions: Push notifications
Brief: To create a short and snappy push notification to inform app users that the latest issue of African Business magazine is available to download on Exact Editions. Creative process: I knew the push notification would only be a few words long, and only slightly longer if recipients pressed and held down on it on iOS. I…
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App push notifications: Africa 50
Brief: To create a series of app push notifications to notify app users and encourage engagement with the app and facilitate a smooth-running event process. Creative process: The app was designed by event management software company Cvent to enhance the overall experience and engagement of the 300 attendees at Africa 50’s inaugural forum. I created…
