Author: emilyallen12351
-
Product Copywriting for Amazon
As a product copywriter at a full-service Amazon agency, I craft compelling, SEO-optimised product copy for a wide range of clients’ brands selling on Amazon, from luxury skincare to food & beverages to toys and gifts. Creative process: I craft engaging product titles, bullet points, back-end keywords and descriptions tailored to each brand’s tone of…
-
Wildlife filming collective develops Africa’s Attenboroughs
25/10/2024, African Business Noel Kok and Pragna Parsotam-Kok are not your typical couple. The Durban-based duo is on a mission to reshape African wildlife and nature narratives, one story at a time. Both are filmmakers and National Geographic Explorers – individuals who receive funding and support from the US National Geographic Society (NGS) to help…
-
A life in design: 190 years of William Morris
11/11/2024, South Woodford Gazette Almost two centuries after William Morris was born, his flora and fauna designs are enjoying a renaissance. Perennially popular in museums, recent interior design trends such as ‘Cluttercore’ have led to a spike in the sales of William Morris homeware in the UK and around the world, yet the inspirations for…
-
At the heart of hygge
Houghton & Mackay, 27 October 2024 The clocks are going back, the nights are drawing in, and the temperature is dropping. Autumn has officially arrived, and with it, has brought the temptation to curl up by a roaring fire with a hot drink and a good book. The feeling of warmth, and well-being that cold,…
-
Djibouti Forum: Save the Date flyer
Brief: To an appealing and eye-catching flyer encouraging attendees of the 2024 forum to attend the 2025 edition, and promote the successes of the 2024 edition. Creative Process: Before creating the flyer , I took a step back to focus on 1) who the audience was 2) what I wanted them to take away from reading the…
-
African chefs take on the world with a continent of flavours
African Business, 04/10/2024 A bright and colourful dish is lowered onto the table, placed just in front of the flickering candle. Beautifully presented and mouth-wateringly enticing, the beef in honey and palm wine sauce, sweet potato puree with njangsa, and peas with dawadawa is the third course of eight (or ten if the diner so wishes!) to be…
-
Inside Prince Harry and Meghan Markle’s Nigeria trip
African Business, 28/05/2024 In early May Prince Harry and Meghan Markle, Duke and Duchess of Sussex, made a three-day visit to Nigeria. The couple are no strangers to the African continent – prior to his marriage, Prince Harry carried out much humanitarian work including the launch of Sentebale in Lesotho, a charity that assists children…
-
The unstoppable rise of Afrobeats
African Business, 17/07/2024 On a stage in front of thousands of screaming, mud-covered fans, Nigerian singer Tems is performing at Glastonbury music festival to roaring success. On another stage a few fields over, fellow Afrobeats star Ayra Starr performed the day before to crowds of fans. On Glastonbury’s final day, Afrobeats megastar Burna Boy (pictured)…
-
University was supposed to prepare me for the work force – it did the opposite
Metro.co.uk, 15/08/2024 On A-level results day, Emily Allen explains why university might not always be the best route to get ready for the world of work. Digging my nails into my palms, I got up from my desk and stumbled down the corridor. Once I reached the privacy of the office loos, I finally let…
-
Young and old African artists celebrated at October Gallery shows
African Business, 24/06/2024 Stepping inside the main hall of London’s October Gallery in May and June, visitors were met with a riot of colour. The exhibition Emergent Energies, running until 29 June, presents an innovative and unique selection of works by young artists from across the African continent and within the African diaspora. Each exhibit, eye-catching…
