Category: Product Copywriting
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Product Copywriting for Amazon
As a product copywriter at a full-service Amazon agency, I craft compelling, SEO-optimised product copy for a wide range of clients’ brands selling on Amazon, from luxury skincare to food & beverages to toys and gifts. Creative process: I craft engaging product titles, bullet points, back-end keywords and descriptions tailored to each brand’s tone of…
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AFDB: Podcast titles and blurbs
Brief: To create attention-grabbing titles and engaging, snappy summaries for the latest podcasts in AFDB’s Making a Difference series which brings together economists, opinion leaders, captains of industry and heads of international institutions to explore the most critical challenges of today, that would encourage people to click and listen. Creative Process: I clearly defined: a) What goal I was…
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Case Studies: Mail Metro Media
Brief: To create informative and engaging case studies that showcased the success of Mail Metro Media’s content and advertising partnerships with corporations and charities. Success: The case studies went on to form the basis of successful entries for industry awards in categories including Best Content Partnership, and Best Media Collaboration.
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Product Copy: African Business
Brief: To create succinct, informative, and compelling product copy for each of African Business’s products, including its publishing group IC Publications, its vision, and its publications. Creative Process: I drafted sentences that adequately represented the success and reach of the products in a manner that would impress the reader and make them curious to find…
