Brief: To create succinct, informative, and compelling product copy for each of African Business’s products, including its publishing group IC Publications, its vision, and its publications.
Creative Process: I drafted sentences that adequately represented the success and reach of the products in a manner that would impress the reader and make them curious to find out more, while keeping my writing to-the-point and clear.
Success: Informative copy that informs website visitors, and and proudly promotes the success and reach of the company’s products
