Brief: To an appealing and eye-catching flyer encouraging attendees of the 2024 forum to attend the 2025 edition, and promote the successes of the 2024 edition.
Creative Process: Before creating the flyer , I took a step back to focus on 1) who the audience was 2) what I wanted them to take away from reading the flyer, and 3) how the flyer would look visually and how my copy would complement each page.
I am proud to have made suggestions that made the SME booklet copy more visually appealing and jump off the page, including the use of both coloured squares, and black and white squares.
Success: A 15% uptick in site visits to the 2025 forum webpage following distribution of the flyer at a trade event.
