Author: emilyallen12351
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WRITING HISTORY: Discovering Ruth Rendell
The South Woodford Gazette, 22/05/2024 Ruth Rendell was best known for her crime novels featuring Chief Inspector Wexford. Less well known is that the author was born in South Woodford. Emily Allen explores the life of our local queen of crime Cosy crime and detective fiction is well and truly having a moment, with whodunnits by authors…
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What’s App web banner adverts: IC Publications
Brief: To create engaging banner ads for the African Business website that would promote the recently-launched AB What’s App channel to our audience, and incentivise them to join up and enjoy all the latest news and views in one place. Creative Process: I clearly defined: a) What goal I was trying to achieve through my copy, i.e. sign-ups to…
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Venice Art Biennale features more African countries than ever before
African Business, 25/04/2024 All eyes are on Venice as the city unveils its 60th contemporary visual art exhibition. The Art Biennale, the Biennale d’Arte di Venezia, runs from April to November. It is one of the most prestigious and longest-running of its kind in the world, and features a central exhibition curated by an artistic…
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Amplifying Africa’s authorial voice
African Business, 08/04/2024 Just over 20 years ago Chimamanda Ngozi Adichie’s debut novel Purple Hibiscus first bounded onto the global literary stage, garnering critical acclaim including shortlistings for the Orange Prize for Fiction and the Commonwealth Writers’ Prize for Best First Book. It marked a significant turning point in the representation of African voices in literature. The…
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The female gaze through a camera lens: the African women making waves in the film industry
African Business, 29/02/2024 The red carpet is unrolled and beaming guests, dressed to the nines, are strolling up and down, smiling at the cameras and greeting fans. This scene is not the Oscars, but the 32nd Pan African Film & Arts Festival – held in Los Angeles, California from 6 to 19 February. Established in 1992, the…
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St. Neots Initiative: Monthly Newsletter
Brief: To create an engaging monthly newsletter for the organisation that would engage and inform recipients, and encourage membership sign-ups and clicks through to the St. Neot’s Initiative website. I built on the current structure of the existing newsletter but overhauled the tone of voice to make it more in line with the organisation’s branding, and…
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AFDB: Podcast titles and blurbs
Brief: To create attention-grabbing titles and engaging, snappy summaries for the latest podcasts in AFDB’s Making a Difference series which brings together economists, opinion leaders, captains of industry and heads of international institutions to explore the most critical challenges of today, that would encourage people to click and listen. Creative Process: I clearly defined: a) What goal I was…
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A pan-African catwalk: Stepping inside the fashion industry
African Business, 21/01/2024 On a sharply lit walkway within a darkened room, a troupe of young men and women sashay with purpose up and down a catwalk, dressed in the very latest and best innovative creations in fashion. This was the scene at Lagos Fashion Week in late October. Spanning four packed days, it drew…
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Print magazine advert: African Business
Brief: To create emboldening copy for an engaging full-page advert for a special print edition of African Business magazine that would be solely distributed to delegates at COP28 in UAE that would incentivise subscriptions to African Business’s digital and/or print product. Creative Process: I clearly defined: a) What goal I was trying to achieve through my copy, i.e. increased…
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Exact Editions: Push notifications
Brief: To create a short and snappy push notification to inform app users that the latest issue of African Business magazine is available to download on Exact Editions. Creative process: I knew the push notification would only be a few words long, and only slightly longer if recipients pressed and held down on it on iOS. I…
