Brief: To create engaging banner ads for the African Business website that would promote the recently-launched AB What’s App channel to our audience, and incentivise them to join up and enjoy all the latest news and views in one place.
Creative Process: I clearly defined:
a) What goal I was trying to achieve through my copy, i.e. sign-ups to the recently created AB What’s App channel.
b) Who my intended audience was – our regular website and mobile readers who would benefit from receiving articles directly to their personal What’s App for reasons including ease of access, lack of time to read the AB website, etc.
c) How my copy would work alongside the digital design to create an engaging digital ad.
I dedicated time to creating clever, engaging, and snappy ad copy that would complement the banner ad which formed the ad visual.
I then worked alongside the art and graphic design department, who created the graphics for the banner ad, to create the finished product.
Success: Our What’s App channel gained over 500 followers in its first week alone, and has been climbing steadily every since. The number of followers now sits above 5,000.
