Category: Advert Copywriting
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What’s App web banner adverts: IC Publications
Brief: To create engaging banner ads for the African Business website that would promote the recently-launched AB What’s App channel to our audience, and incentivise them to join up and enjoy all the latest news and views in one place. Creative Process: I clearly defined: a) What goal I was trying to achieve through my copy, i.e. sign-ups to…
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Print magazine advert: African Business
Brief: To create emboldening copy for an engaging full-page advert for a special print edition of African Business magazine that would be solely distributed to delegates at COP28 in UAE that would incentivise subscriptions to African Business’s digital and/or print product. Creative Process: I clearly defined: a) What goal I was trying to achieve through my copy, i.e. increased…
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African Business: Website Adverts
Brief: To create emboldening copy for simple yet effective, word-based, eye-catching adverts that would be displayed on the African Business website when the page was being viewed by casual readers who were not subscribers, to encourage them to take out an African Business subscription to continue reading the content. Creative Process: I clearly defined: a) What goal I was…
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CNN website adverts: African Business
Brief: To create emboldening copy that would sit alongside attractive visual elements to create eye-catching adverts that, when displayed on our partner CNN’s website, and would incentivise clicks to African Business’s website and content, and subscriptions to its digital and/or print product, and promote African Business’s latest exclusive dossier, Road to COP28. Creative Process: I clearly defined:…
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BBC website adverts: African Business
Brief: To create emboldening copy that would sit alongside attractive visual elements to create eye-catching adverts that, when displayed on our partner BBC News’s website, and would incentivise clicks to African Business’s website, and subscriptions to its digital and/or print product. Creative Process: I clearly defined: a) What goal I was trying to achieve through my copy, i.e. increased…
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Social media adverts: African Business
Brief: To create scroll-stopping, creative, and engaging ad taglines and primary copy to promote subscriptions to African Business magazine on Instagram, LinkedIn, X (formerly Twitter), and Facebook. Creative Process: As with all my writing, I began by clearly defining: a) What goal I was trying to achieve through my copy, i.e. increased subscriptions. b) Who my intended…
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Social media adverts: Mail Metro Media
Brief: To create Valentine’s Day themed snappy and eye-catching ad taglines and primary copy to advertise my organisation’s product (a self self-serve Ad Manager) to the target audience on Instagram, Twitter, and Facebook. Creative Process: I created the eye-catching slogans/straplines and primary copy in under one hour and worked alongside the art and graphic design…
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Social media adverts: Mail Metro Media
Brief: To create Christmas themed ads that would go live on Mail Metro Media’s Instagram, Twitter, and Facebook from November to December 2022, advertising a self-serve Ad Manager to SME owners. Creative process: I created the eye-catching slogans/straplines and primary copy in under one hour and worked alongside the art and graphic design department, who…
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Product Copy: Pheasant feather headbands, sold on eBay (published May 2022)
Bespoke pheasant feather headbands Exquisite, handmade pheasant feather headbands. These stunning bands are beautifully crafted with care using hand-plucked tail and breast feathers from cocks and hens, which are carefully chosen for their quality. With a stunning variety of colours ranging from chestnut to gold, each headband is unique and beautiful, and adds a rural…
