Brief: To create Valentine’s Day themed snappy and eye-catching ad taglines and primary copy to advertise my organisation’s product (a self self-serve Ad Manager) to the target audience on Instagram, Twitter, and Facebook.
Creative Process: I created the eye-catching slogans/straplines and primary copy in under one hour and worked alongside the art and graphic design department, who created the images and digital design, to create the finished product.
Success: A 34% increase in individual visits to Mail Metro Media’s Ad Manager page in December 2022 and January 2023 following the ads going live. A click-through rate of 3.1% from the ads to the Ad Manager page, smashing the industry benchmark of 2.3%.
