Brief: To create Christmas themed ads that would go live on Mail Metro Media’s Instagram, Twitter, and Facebook from November to December 2022, advertising a self-serve Ad Manager to SME owners.
Creative process: I created the eye-catching slogans/straplines and primary copy in under one hour and worked alongside the art and graphic design department, who created the images and digital design, to create the finished product.
Success: A 48% increase in individual visits to Mail Metro Media’s Ad Manager page in November and December following the ads going live. An exceedingly high 4.2% click-through rate from the ads to the Ad Manager page compared to an industry benchmark of 2.3%.
