Brief: To create a informative, engaging and snappy leaflet that would inform readers (300 event attendees of the media Upfront) of Mail Metro Media’s sustainability credentials – or as I called it, a leaflet that used to be a leaf!
Creative Process: Before creating the leaflet, I took a step back to focus on 1) who the audience was 2) what I wanted them to take away about my company’s attitude to sustainability, and 3) how my copy would enhance the leaflet visually.
I liaised with relevant team members to gather the necessary content and chatted with the art and design team to find out where my copy would sit amongst their visual design, and plan my copy accordingly, from the length of each bullet, to the position on page.
Success: Around 70% of leaflets taken by guests when offered them at the beginning of the evening, which meant hundreds of delegates gaining an understanding of how Mail Metro Media is a friend to the planet!
