Brief: To create a series of app push notifications to notify app users and encourage engagement with the app and facilitate a smooth-running event process.
Creative process: The app was designed by event management software company Cvent to enhance the overall experience and engagement of the 300 attendees at Africa 50’s inaugural forum.
I created short, engaging push notifications in English and French that would be sent to all app users in real time to enhance attendee experience and maximise engagement. The push notifications complemented the programme also available on the app, and were sent to app users’ iPhones and Android phones and served a number of purposes including :
Providing timely reminders five to ten minutes ahead of sessions
Promoting popular sessions
Providing reminders of processes e.g. collecting invitation cards, filling out departure forms
Success:
2.7% click-through rate from app push notifications to app.
Positive feedback on the app and the number of notifications and their content in the post-event survey.
