Category: Email Marketing Copywriting

Brief: To create an engaging monthly newsletter for the organisation that would engage and inform recipients, and encourage membership sign-ups and clicks through to the St. Neot’s Initiative website. I built on the current structure of the existing newsletter but overhauled the tone of voice to make it more in line with the organisation’s branding, and…

Brief: To create an email announcing that entry is now for the annual Business Book of the Year Awards. The email would be sent to contacts who had signed up to receive promotional emails from African Business magazine. I combined persuasive and informative copy to promote awareness of the awards and encourage recipients whether they were…

Brief: To create an email targeted to a specific audience of circa 4,000 recipients who had opened two or three of African Business’s most recent emails, but had not yet taken out a paid subscription to view the content. Creative Process: I created an engaging email that highlighted the benefits of subscription to African Business and offered…

Click on images to expand Brief: To create an A/B tested email campaign promoting African Business’s upcoming events series with each email promoting the same events, but with copy that was decidedly different in style and tone of voice to see which one performed better with our audience. Creative Process: I firstly drafted the body…

Brief: To create an email targeted to African Business’ database promoting the recently-published report celebrating 30 years since Afreximbank’s creation. Creative Process: I created an engaging email that used an attention-grabbing headline to sum up the bank’s success, and capture the readers’ initial attention. Alongside a large image of the report’s attractive front cover, I…