Brief: To create an engaging monthly newsletter for the organisation that would engage and inform recipients, and encourage membership sign-ups and clicks through to the St. Neot’s Initiative website.
I built on the current structure of the existing newsletter but overhauled the tone of voice to make it more in line with the organisation’s branding, and played around with the copy for each newsletter section. Whereas previously the copy had been overly-long and dry, I made it shorter, snappier, and more lively to read, in line with the developing St. Neot’s Initiative tone of voice and presence.
Success: The “new-look” newsletter enjoyed a phenomenal open rate of 47% and a click-through rate to various news articles and the St. Neot’s Initiative of 2.9%, evidently keen to learn more about their organisation, and what they do.
The cherry on top of the cake of this success was the 44 new members that St. Neot’s Initiative in the month following the distribution of this newsletter.
