Brief: To create an email announcing that entry is now for the annual Business Book of the Year Awards. The email would be sent to contacts who had signed up to receive promotional emails from African Business magazine.
I combined persuasive and informative copy to promote awareness of the awards and encourage recipients whether they were novelists or avid readers, to submit an entry of a book they had read in the relevant category, and get involved with this fascinating initiative.
Success: This email enjoyed an open rate of 29% and a click-through rate to the entry page of 3.1%. 7.2% of recipients clicked through to the Business Council for Africa website, evidently keen to learn more about their organisation, and what they do.
