Author: emilyallen12351
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African Business: Website Adverts
Brief: To create emboldening copy for simple yet effective, word-based, eye-catching adverts that would be displayed on the African Business website when the page was being viewed by casual readers who were not subscribers, to encourage them to take out an African Business subscription to continue reading the content. Creative Process: I clearly defined: a) What goal I was…
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CNN website adverts: African Business
Brief: To create emboldening copy that would sit alongside attractive visual elements to create eye-catching adverts that, when displayed on our partner CNN’s website, and would incentivise clicks to African Business’s website and content, and subscriptions to its digital and/or print product, and promote African Business’s latest exclusive dossier, Road to COP28. Creative Process: I clearly defined:…
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Business Council for Africa: Entry now open email
Brief: To create an email announcing that entry is now for the annual Business Book of the Year Awards. The email would be sent to contacts who had signed up to receive promotional emails from African Business magazine. I combined persuasive and informative copy to promote awareness of the awards and encourage recipients whether they were…
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African Business: Subscription email
Brief: To create an email targeted to a specific audience of circa 4,000 recipients who had opened two or three of African Business’s most recent emails, but had not yet taken out a paid subscription to view the content. Creative Process: I created an engaging email that highlighted the benefits of subscription to African Business and offered…
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Euro News website adverts: African Business
Brief: To create emboldening copy that would sit alongside attractive visual elements to create eye-catching adverts that, when displayed on our partner Euro News’s website, would incentivise clicks to African Business’s website, and subscriptions to its digital and/or print product. Creative Process: I clearly defined: a) What goal I was trying to achieve through my copy, i.e. increased subscriptions…
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Audience-distributed SME booklet: Mail Metro Media
Brief: (March 2023) To create an informative, engaging, and visually appealing booklet to be distributed at an event at The House of Lords that would inform audiences of my company’s newest offering for SMEs and drive traffic to the new website by encouraging readers to scan the QR code within its pages. Creative Process: Before…
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From trash to treasure: the extraordinary career of El Anatsui
African Business, 21/11/2023 Over a career spanning an impressive four decades, the work of renowned Ghanaian sculptor El Anatsui has graced the walls and floors of many prestigious art galleries around the world, from the Metropolitan Museum of Art in New York to the Arab Museum of Modern Art in Doha. This autumn, two exhibitions…
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Case Studies: Mail Metro Media
Brief: To create informative and engaging case studies that showcased the success of Mail Metro Media’s content and advertising partnerships with corporations and charities. Success: The case studies went on to form the basis of successful entries for industry awards in categories including Best Content Partnership, and Best Media Collaboration.
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Product Copy: African Business
Brief: To create succinct, informative, and compelling product copy for each of African Business’s products, including its publishing group IC Publications, its vision, and its publications. Creative Process: I drafted sentences that adequately represented the success and reach of the products in a manner that would impress the reader and make them curious to find…
