Brief: (March 2023) To create an informative, engaging, and visually appealing booklet to be distributed at an event at The House of Lords that would inform audiences of my company’s newest offering for SMEs and drive traffic to the new website by encouraging readers to scan the QR code within its pages.
Creative Process: Before creating the booklet, I took a step back to focus on 1) who the audience was 2) what I wanted them to take away about my company from reading the SME booklet, and 3) how the booklet would look visually and how my copy would complement each page.
I am proud to have made suggestions that made the SME booklet copy more visually appealing and jump off the page, including the inclusion of a timeline of my company’s support of SMEs. (See below)
Success: A 39% click-through rate from the booklet’s QR code to the SME Ad Manager site, to learn more about how Mail Metro Media supports small businesses wishing to advertise across its portfolio of sites.
