Author: emilyallen12351
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Successful Christie’s auction reflects rise of African art
African Business, 26/10/2023 This October, auction house Christie’s teamed up with the Museum of West African Art (MOWAA) to shine a light on African art and sell works by contemporary African artists. The collaboration, titled Know Who We Are, raised money for MOWAA and its forthcoming exhibitions, and was offered as part of Christie’s 20th and…
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A/B tested email: African Business
Click on images to expand Brief: To create an A/B tested email campaign promoting African Business’s upcoming events series with each email promoting the same events, but with copy that was decidedly different in style and tone of voice to see which one performed better with our audience. Creative Process: I firstly drafted the body…
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BBC website adverts: African Business
Brief: To create emboldening copy that would sit alongside attractive visual elements to create eye-catching adverts that, when displayed on our partner BBC News’s website, and would incentivise clicks to African Business’s website, and subscriptions to its digital and/or print product. Creative Process: I clearly defined: a) What goal I was trying to achieve through my copy, i.e. increased…
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Social media adverts: African Business
Brief: To create scroll-stopping, creative, and engaging ad taglines and primary copy to promote subscriptions to African Business magazine on Instagram, LinkedIn, X (formerly Twitter), and Facebook. Creative Process: As with all my writing, I began by clearly defining: a) What goal I was trying to achieve through my copy, i.e. increased subscriptions. b) Who my intended…
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Promotional email: Afreximbank
Brief: To create an email targeted to African Business’ database promoting the recently-published report celebrating 30 years since Afreximbank’s creation. Creative Process: I created an engaging email that used an attention-grabbing headline to sum up the bank’s success, and capture the readers’ initial attention. Alongside a large image of the report’s attractive front cover, I…
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Discount subscription email: African Business (digital)
Brief: To create an email targeted to the 200 attendees of the African Energy Forum 2023 to encourage them to subscribe to African Business magazine by offering them a 50% discounted subscription for their first year. Creative Process: I created an engaging email that highlighted the benefits of subscription to African Business and offered them…
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News and Content Writing: Mail Metro Media
Brief: Informative, engaging, entertaining news and content stories that promote Mail Metro Media’s brand, events, partnerships, research, successes, and more.
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App push notifications: Africa 50
Brief: To create a series of app push notifications to notify app users and encourage engagement with the app and facilitate a smooth-running event process. Creative process: The app was designed by event management software company Cvent to enhance the overall experience and engagement of the 300 attendees at Africa 50’s inaugural forum. I created…
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Audience-distributed sustainability leaflet: Mail Metro Media
Brief: To create a informative, engaging and snappy leaflet that would inform readers (300 event attendees of the media Upfront) of Mail Metro Media’s sustainability credentials – or as I called it, a leaflet that used to be a leaf! Creative Process: Before creating the leaflet, I took a step back to focus on 1)…
