Category: Content Writing
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Amplifying Africa’s authorial voice
African Business, 08/04/2024 Just over 20 years ago Chimamanda Ngozi Adichie’s debut novel Purple Hibiscus first bounded onto the global literary stage, garnering critical acclaim including shortlistings for the Orange Prize for Fiction and the Commonwealth Writers’ Prize for Best First Book. It marked a significant turning point in the representation of African voices in literature. The…
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The female gaze through a camera lens: the African women making waves in the film industry
African Business, 29/02/2024 The red carpet is unrolled and beaming guests, dressed to the nines, are strolling up and down, smiling at the cameras and greeting fans. This scene is not the Oscars, but the 32nd Pan African Film & Arts Festival – held in Los Angeles, California from 6 to 19 February. Established in 1992, the…
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A pan-African catwalk: Stepping inside the fashion industry
African Business, 21/01/2024 On a sharply lit walkway within a darkened room, a troupe of young men and women sashay with purpose up and down a catwalk, dressed in the very latest and best innovative creations in fashion. This was the scene at Lagos Fashion Week in late October. Spanning four packed days, it drew…
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Euro News website adverts: African Business
Brief: To create emboldening copy that would sit alongside attractive visual elements to create eye-catching adverts that, when displayed on our partner Euro News’s website, would incentivise clicks to African Business’s website, and subscriptions to its digital and/or print product. Creative Process: I clearly defined: a) What goal I was trying to achieve through my copy, i.e. increased subscriptions…
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From trash to treasure: the extraordinary career of El Anatsui
African Business, 21/11/2023 Over a career spanning an impressive four decades, the work of renowned Ghanaian sculptor El Anatsui has graced the walls and floors of many prestigious art galleries around the world, from the Metropolitan Museum of Art in New York to the Arab Museum of Modern Art in Doha. This autumn, two exhibitions…
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Product Copy: African Business
Brief: To create succinct, informative, and compelling product copy for each of African Business’s products, including its publishing group IC Publications, its vision, and its publications. Creative Process: I drafted sentences that adequately represented the success and reach of the products in a manner that would impress the reader and make them curious to find…
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Successful Christie’s auction reflects rise of African art
African Business, 26/10/2023 This October, auction house Christie’s teamed up with the Museum of West African Art (MOWAA) to shine a light on African art and sell works by contemporary African artists. The collaboration, titled Know Who We Are, raised money for MOWAA and its forthcoming exhibitions, and was offered as part of Christie’s 20th and…
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News and Content Writing: Mail Metro Media
Brief: Informative, engaging, entertaining news and content stories that promote Mail Metro Media’s brand, events, partnerships, research, successes, and more.
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Q&A with Kelly Robson – High Times in the Low Parliament
The Reading Corner, July 2022 We are very happy to welcome Kelly Robson to The Reading Corner to discuss her upcoming release “High Times in the Low Parliament”, out August 9th! Join Lana Baker, the best scribe in Aldgate, on delightfully warm and rich cavort through evocative Georgian London into the heart of Parliament, as…
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What would a flying free world look like?
The Scarab Trust, May 2022 We can’t all live our lives without planes in the sky, but what might we be able to change to have a lower impact? A longer read… Let’s imagine. Up until 100 years ago, we wouldn’t have to. Commercial air travel was just beginning to take off. Package holidays were…
